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3 Important Social Media Marketing Tips

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Content Marketing Essentials: Tactical Advice From A To Z

The underlying goal of a call to action is to help the reader down the path of becoming a sale or lead. With this said, nearly every Facebook post or Twitter tweet should contain some type of call to action within the main message. Even something as ridiculously simple as Help us spread the word! or Check out our new product on our website! is ten times more effective than just the message itself. 2. Content Strategy Mari Smith, something of a social media marketing authority figure, said it best in her book, 10 Ways to Improve Your Facebook Reach, by saying Content is King but engagement is Queen, and she rules the house. This statement is absolutely true in terms of social media marketing. Sure, content is great but if a Twitter tweet is dull, uninspiring and lacks depth, no one will care to share it or even be a part of it. The point of this is to think about engagement before quality when communicating with your social media followers. Become stricter on what you decide to put out there through your social media outlets, and make absolutely sure whatever youre communicating to your audience is engagement friendly.
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Firm Advice for Fall: Legal Marketing Expert Stephen Fairley To Address ATLAS Attorneys at Florida Event in September

Markets open in 5 hrs 3 mins Firm Advice for Fall: Legal Marketing Expert Stephen Fairley To Address ATLAS Attorneys at Florida Event in September Press Release: The Rainmaker Institute 19 hours ago Print PHOENIX, Sept. 19, 2013 /PRNewswire/ -- Stephen Fairley , a nationally recognized law firm marketing expert and CEO of The Rainmaker Institute, will be a featured speaker at the ATLAS Lawyers Become Limitless: Legal Marketing and Management Seminar on September 25-27, 2013 at the W Hotel in Fort Lauderdale, Florida. (Photo: ) Founded in 2008, ATLAS Lawyers brings practicing lawyers together to discuss not only how to get business but how to handle the work. ATLAS brings some of the most forward-thinking speakers to educate attorneys and law firm staff on how to best market a legal practice, more effectively manage employees, cutting-edge topics for small law firms, and other critical facets of the business of practicing law. "We are very pleased to have Stephen Fairley speak at our legal marketing event. This is his third time and every time Stephen has brought great energy and fantastic content to the program. He is a nationally recognized expert in attorney marketing and a real crowd pleaser," stated Chris Munley, Managing Partner at Munley Law and Founder of ATLAS Lawyers. Fairley will speak on 5 Ways to Leverage the Power of Blogging and Social Media to Get More Referrals and Generate More Leads, where he will share with seminar attendees: The 3 biggest mistakes attorneys make when it comes to blogging and social media The secrets of blogging that make it work What it really takes to generate leads from your blog How to integrate social media into your content marketing efforts How to use the Rainmaker Social Media Blueprint Best practices top attorneys are using Driving targeted traffic to your blog & website using social media Fairley is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in lead conversion for small to mid-sized law firms. Over 10,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. In addition, Fairley is a nationally recognized law firm marketing expert and international best-selling author. To register for the ATLAS Lawyers seminar, visit .
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Z: Understand The True Zen Of Being A Blogger Read CopyBlogger, ProBlogger, Danny Sullivan, Michael Gray, Rand Fishkin, Barry Schwartz, Greg jarboe, and Guy Kawasaki. Dissemble their tactics and make them your own. My kids think they invented Led Zeppelin and Aerosmith. LOL! This generation of marketers did not invent content marketing. Visit with the masters and study their venerable ways. Image Credits Stephen VanHorn Fotolia vlorzor Fotolia Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. Follow @sengineland Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria.
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